Over the past 15 years, Havill & Company has conducted hundreds of business-to-business market research studies, implemented thousands of Customer Relationship Management (CRM) solutions, and prepared telemarketing and direct mail databases targeting millions of prospects.
this experience, we have built
the only technology platform for clients who want their own marketing
reduce marketing costs by transitioning to electronic media, which is
increasingly preferred among buyers; and away from expensive printed
materials that become dated and are time consuming to print and deliver
sales associates and channel partners with a common marketing support tool
that enables corporate marketing, sales associates and channel partners to
manage target marketing campaigns based on intelligence gathered from
prior sales contacts
market opportunity and market penetration in order to more effectively
allocate resources and monitor the performance of sales associates and
subscribers begin with e-MarketCommunication, an Internet system that
manages the flow of marketing information through your companyís sales
channel to prospective buyers. It
is ideally suited for distributing and managing sales leads, and for
providing immediate responses to sales inquiries with electronic
literature, engineering data, and links to your online catalogues and
ordering systems. At
just $80 per month and a money back guarantee, this service can be up and
running in a few days. It is
the best way to adapt Internet marketing technology to your business and
learn about the full capabilities of our integrated marketing system.
clients will be interested in adding e-MarketOpportunity, an online
interface to their virtual marketplace.
At its core is the D&B database of eleven million
businesses. When clients
import or directly enter their own marketing lists, they have a powerful
tool for quantifying their market potential, characterizing their good
customers, measuring market share, and pinpointing new opportunities.
Once new opportunities are identified, the systemís record
purchasing and sharing features make lead acquisition and distribution to
sales associates and channel partners a snap.
extends the suite of marketing tools throughout the clientís marketing
organization and sales channel. It
employs a truly unique record-sharing algorithm that allows record owners
complete control over sharing rights between sales organizations and
channel partners. This
enables collaboration between marketing and sales.
Sales has access to a database of prospects, a library of marketing
materials, and online literature fulfillment and marketing support.
Marketing has access to a database of customers and prospects that
is being continuously updated with market intelligence from the day-to-day
activities of sales associates and channel partners.
Together, our suite of services provides a completely integrated marketing solution for identifying new opportunities, targeting high potential prospects, supporting the selling process, and measuring market performance. Furthermore, the e-suite of services has been designed to replicate the flow of business-to-business market information, so setup and training requirements are minimal.
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